Sensitive Choice

At the National Asthma Council Australia, we know that if you are one of the 7 million Australians with allergy or the 2 million with asthma, you want to know how you could improve the health and wellbeing of your family and you.

That’s why we developed the Sensitive Choice® program.

Our Sensitive Choice® blue butterfly symbol is a way of recognising products and services from companies that support asthma and allergy care. Products that carry the blue butterfly may be better choices for people with asthma and allergies.

If you see the blue butterfly when shopping, stop for a moment and think about your family’s asthma and allergy care.

  • Do you know your triggers?
  • Are you taking steps to reduce your exposure to your triggers?
  • Have you had an asthma and allergy review with your doctor recently?
  • Do you follow your asthma or allergy action plan?

The Sensitive Choice® program has over 100 products and services carrying the blue butterfly. Through a partnership between the Asthma Foundation of New Zealand and the National Asthma Council Australia, New Zealanders are also able to benefit from this program.

For more information on the Sensitive Choice program please visit the Sensitive Choice website.