Our community program
Sensitive Choice is a community service program that identifies asthma and allergy-aware products. It also aims to educate Australians about the importance of managing their asthma and allergies.
The program is of particular value to the millions of Australians and New Zealanders with asthma and the one in three of us who have allergies.
To help you identify these asthma and allergy-aware products, community-conscious companies use the Sensitive Choice symbol on their packaging. You’ll find that reassuring blue butterfly on hundreds of products – from bedding to building materials, from cleaning agents to carpets, from air purifiers and vacuum cleaners to the very paint you put on your walls.
For more information on the Sensitive Choice program, partners and products visit the