Sensitive Choice program

A credible and trusted program

The National Asthma Council created the Sensitive Choice® program in 2006 to educate people about the importance of managing their asthma. 

Sensitive Choice® is widely recognised as a credible and trusted community service program that has helped people with asthma and allergies to make informed choices and identify products and services that may help reduce their exposure to triggers and support their respiratory health. 

The program is of particular value to the millions of Australians and New Zealanders with asthma and the one in three peope with allergies.

Products and services that are Sensitive Choice® approved carry the iconic blue butterfly symbol on their packaging. These products have been rigorously reviewed and approved by an independent expert panel that determines their potential benefit to people with asthma and allergies.

You’ll find the reassuring blue butterfly on hundreds of products – from bedding to building materials, from cleaning agents to carpets, from air purifiers and vacuum cleaners to the very paint you put on your walls.

For more information on the Sensitive Choice® program, partners and products visit the Sensitive Choice website: www.sensitivechoice.com.